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Amplify BC gets $22.5 million, 3-year funding

For the first time, Amplify BC has long-term funding from the Province of British Columbia.

For the first time, Amplify BC has long-term funding from the Province of British Columbia.

Yesterday, the Province confirmed a three-year, $22.5 million commitment to Amplify BC, a music industry grant initiative.

Amplify BC is run by Creative BC and awards grant money to the province’s artists and music companies. It only received one-year, $7.5 million funding commitments from the province in its first few years.

Before each new provincial budget, Music BC and other industry advocates would petition for Amplify BC’s renewal. This time, they won’t need to for three-years.

From a newsletter by Music BC yesterday, emphasis theirs:

“I know what the music industry has gone through this past year because I’ve been working closely with musicians, producers and businesses,” said Bob D’Eith, Parliamentary Secretary for Arts and Film. “People told us they needed stability and we listened. For the first time, government is committing three years of funding for Amplify BC. This is huge for the music industry. It says, ‘we hear you, we value you and we’re here for you.’ I’m excited to work together to chart a path to recovery.”

“Over the last year, musicians have comforted us and inspired us. Now they need our support to come back stronger than ever,” said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. “We heard the call to action from the music sector, and I know that by continuing to work together we will support our talented artists, sustain our vital music businesses and continue making our mark in the music industry.”

– Music BC

You can find Rhythm Changes’ list of the top 24 applicants from Amplify BC’s 2020-21 Career Development program here. This is one offering in Amplify BC’s multi-program initiative.

Emerging artists, like Francis Henson for his album Boy Pacific, can get up to $10,000 from Career Development.

Companies and bigger industry initiatives like Music BC’s SoundON also get funding from Amplify BC.

By Will Chernoff

William Ross Chernoff—known as Will to friends and colleagues—is a jazz musician, podcaster, YouTuber, and writer. He records and performs under his own name, William Chernoff.

One reply on “Amplify BC gets $22.5 million, 3-year funding”

Good news! I like the part where Bob says ‘musicians, we hear you’. That’s just the problem…we don’t get to hear you.
Another well written and informative article. Thanks!

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