If your work gets recommended, spend more money to make it

Three principles I came up with last year.

If your work gets recommended, spend more money to make it

I came up with three principles last year:

  1. Low-cost — make things that don't cost money
  2. Speed — get quick feedback often
  3. Word-of-mouth — have faith in free growth

They're still my ideal principles but I want to get it down to one path of action.

They're also too specific: just about original content production and not curation.

As has been written about lots—in a world of endless content, curation is equal to production.

So how can I generalize the three principles to allow for curation as well?

  1. Low-cost implies "don't spend money unless you really have to"
  2. Speed implies paying attention and reacting to what works
  3. Word-of-mouth respects the importance of free person-to-person recommendations—the ideal thing to aim for while following the above two principles

If you notice something getting recommended, you can react to it by spending time making more stuff like that, or spending money to promote it.

That sentence basically walks backward through the three principles (reverse engineering).

So how about this as a general thesis: Spend on that which gets free recommendations?

The hardest part might be needing to let go of that which doesn't hit it off with word-of-mouth and move on. But you also have to give things the chance to get recommended, which will cost something—hopefully a manageable amount of your time.