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Artist Earnings

A 22-part collection of my personal takes on audience development, music career building, and music industry criticism. Published in 2021
William Chernoff at 12TH ST Sound

The Artist Earnings collection

Introducing the 22-part journal from 2021
By Will Chernoff Apr 12, 2022
Strong Towns music: strong music scenes

Strong Towns music: strong music scenes

I remix Chuck Marohn’s ideas into a Strong Towns music paraphrase, where it’s all about musical life.
By Will Chernoff Dec 21, 2021
The writer who taught me to be weird

The writer who taught me to be weird

He helped me stay serious.
By Will Chernoff Dec 7, 2021
Missing the party

Missing the party

I'm worried about what I've been up to.
By Will Chernoff Nov 23, 2021
Basic streaming profitability

Basic streaming profitability

Streaming is like selling software; once you're in the black, it's pure profit.
By Will Chernoff Nov 9, 2021
The unfair advantage of just doing email at all

The unfair advantage of just doing email at all

Tons of artists are sleeping on email marketing.
By Will Chernoff Oct 26, 2021
The best music download price

The best music download price

The best price for selling digital music is always this.
By Will Chernoff Oct 12, 2021
'Professional musician' vs. 'artist'

'Professional musician' vs. 'artist'

These words can and should point to two separate identities.
By Will Chernoff Sep 28, 2021
Facebook, promoters, and curiosity

Facebook, promoters, and curiosity

Curiosity opens up conversations and possibilities; assumptions do the opposite.
By Will Chernoff Sep 14, 2021
Just ask people

Just ask people

Simplify decision-making by asking your people.
By Will Chernoff Aug 31, 2021

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Rhythm Changes is a Chernoff Music production. © 2022 Chernoff Music.