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# How much money did TD give to Coastal Jazz?
- URL: https://www.rhythmchanges.ca/td-coastal-jazz-title-sponsorship-money/
- Published: 2022-03-28T12:59:00.000Z
- Updated: 2025-12-10T21:59:41.000Z
- Description: Estimating the jazzfest title sponsorship's value as it heads toward a breakup.
- Author: Will Chernoff
- Tags: Free Weekly

💡

This article is for entertainment purposes only. I have no inside knowledge of the situation at all.

## The value of TD's jazzfest title sponsorship

Lately, I've been thinking [a lot](https://www.rhythmchanges.ca/coastal-jazz-uncertainty-chaos-agm/) about the TD Vancouver International Jazz Festival.

While I caught up on the controversy that surrounds the festival, I saw *The Globe and Mail* [report](https://www.theglobeandmail.com/canada/british-columbia/article-dual-crises-put-vancouver-jazz-festivals-future-in-jeopardy/?ref=rhythmchanges.ca) that TD would end its title sponsorship after 2022.

The news made me wonder: how much money did TD give to Coastal Jazz?

**Here's my estimate...**

### $1 million per year, I think.

First, I read Coastal's annual report from 2019:

[Coastal jazz impact report 2019The full document, as accessed from coastaljazz.cacoastal-jazz-impact-report-2019.pdf1 MBdownload-circle](https://www.rhythmchanges.ca/content/files/2022/03/coastal-jazz-impact-report-2019.pdf "Download")

It says that Coastal's 2019 budget was **$3.96 million**, and it showsthis pie chart:

![](https://storage.ghost.io/c/15/2b/152b7411-0202-45a2-9f09-f39a793683ef/content/images/2022/03/2019-solo-1.png)

"Earned revenue" means ticket sales and things that customers bought; "Contributed revenue" means donations AND sponsorships; and "Government support" is self-explanatory

Check out the light pink piece of the pie, "Contributed revenue". That's donations plus corporate sponsorships.

Just eyeballing it, that piece looks like **40%** of the pie to me.

40% of $3.96 million (assuming the budget is balanced!) is the total amount that individual people donated *plus* what corporate sponsors paid.

It's **$1.584** million in total contributions.

Helpfully, the report lists all individual donors, grouped up into price tiers. I counted them up on a sheet:

![](https://storage.ghost.io/c/15/2b/152b7411-0202-45a2-9f09-f39a793683ef/content/images/2022/03/2019-calc.png)

I estimate that individual people donated somewhere between $79,350 and $220,916 to Coastal in 2019

If every donor gave the minimum at each tier, they'd have all donated $79,350 collectively. 

If they all gave a dollar less than the next tier (which of course they wouldn't), in theory they could've all donated as much as $220,916.

To find out how much Coastal raked in from corporate sponsorships alone, we *subtract* these figures from the $1.584 million in total contributions.

That leaves a range of between $1,504,650 and $1,363,084 in corporate cash.

---

**TL;DR, I think that Coastal got about $1.4 million in corporate sponsor money in 2019.**

But if you go to their webpage about supporters (CTRL-F my name on that page!), you'll see some other companies listed below TD.

My simple thought is that **all those other companies add up to maybe $300-400K.**

And that TD is there with the remaining $1 million.

## What happens with TD out?

Coastal must find an equal replacement, or it will shrink to a shadow of its former self. Obvious options: another big bank or a real estate firm, like Beedie or Concord Pacific.

Did TD cut their budget – is that why they're dropping out? I doubt it. Coastal's next million will be their hardest.