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Three Pines Records: new Canadian jazz label

Co-founders Oded Lev-Ari, Ernesto Cervini, and Amy Cervini will launch with two Toronto jazz albums in March 2021.

New record label: Three Pines Records

Three Pines Records co-founders Oded-Lev Ari, Ernesto Cervini, and Amy Cervini will launch their new label in spring 2021. In the last two weeks of March, they will release two Toronto jazz albums to get started.

Here’s their new website.

The music

First is the March 19th release for Entering Utopia by TuneTown, which is a sax-bass-drums trio. It includes Kelly Jefferson, Artie Roth, and label co-founder Ernesto Cervini himself.

Here’s a video of a cozy gig by TuneTown, and it features Jefferson on soprano sax:

Then, on March 26th, Three Pines Records will release Dream Logic by Sarah Jerrom.

In this quartet, Jerrom offers an experimental vocal jazz vibe.

Under the name Sarah Jerrom’s Dream Logic, they have one single out in stores called “The Apple Tree Carol (feat. Ashley St. Pierre)”. They dropped it in 2018.

Interview with Ernesto Cervini

Rhythm Changes spoke to Ernesto Cervini about this venture on Tuesday, January 19, 2021. Here’s what he said about forming a relationship with artists, and how he wants it to evolve:

We’re taking very little in terms of control. Our focus will be to try and grow artists’ careers: creating a [career] arc for people and helping them with that, so that it goes beyond just one album.

-Ernesto Cervini to Rhythm Changes

However, investing in artists this way can make for a long road to profit. We’ll see how they deal with that—and if their first two artists stay on for multiple releases.

More about Three Pines Records

The Cervinis are a brother-sister team, and they’ve been affiliated with their co-founder Oded Lev-Ari for a while now.

Ernesto Cervini’s Turboprop won a Juno in 2020 for Jazz Album of the Year (Group), with the album Abundance. That album came out on Lev-Ari’s American record label Anzic Records.

Lev-Ari lives in New York City and comes from Israel. He’s also a Grammy nominee. He worked on the album Triple Helix by Anat Cohen Tentet, which earned a nomination for Best Large Jazz Ensemble Album at the 2020 Grammys.

Amy Cervini is Canadian but also lives in NYC, and she has recorded multiple times for Anzic Records.

In their press release, Three Pines Records spoke to their open-mindedness about process and sound:

TPR is committed to creating a safe and supportive space where musicians can focus on creating and sharing their work with a growing fan base they help create […] the focus will not be on a specific style of music, but rather on good music!

-Orange Grove Publicity

We need deep effort and care within all of our music scenes, or we’ll fall off during the most challenging dips. The Canadian jazz community will watch the launch of this artist-led label, and its co-founders, closely.

We love covering Canadian jazz label releases. Check out this one from Cellar Music: the Bobby Wiens debut album Talking Drums

By Will Chernoff

William Ross Chernoff—known as Will to friends and colleagues—is a jazz musician, podcaster, YouTuber, and writer. He records and performs under his own name, William Chernoff.